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Influence is a funny thing. Once it required leaping through certain hoops: Winning political office, say, or starting a large business. But technology democratizes anything it touches, and now, thanks to social media, you can have followers even if you haven’t done the sorts of things (like starting a major religion) that won you “followers” in the past.
Here are some ways to go about becoming a guru from How To Become A Guru from CNN’s MoneyWatch (via fastcompany)